Enabling product evolutions and technological revolutions…
The nature of innovation is changing.  
Development cycles have to be both faster
and cheaper than ever.  In coping with these
challenges, outsourced R&D is replacing back
offices full of low duty-cycle engineers.  
Companies need to be able to quickly and
efficiently assemble an ad hoc team to do
what is absolutely necessary to produce a
saleable product.  More often than not the
core team of on-site people who are
intellectually leading a project do not have the
depth or breadth to actually productize it.  If
they fail it's usually not because the
technology failed, it's because the product
didn't materialize.

Art-2-Part Product Development offers the
advantage of allowing these core teams to
focus on intellectual property (IP) while we, in
concert, take the concept and make it into a
shippable product.  We are a consortium of
multi-disciplinary engineering professionals
engaged in the synergistic process of bringing
ideas to physical reality.  We provide our
clients an a la carte approach to product
development by offering fields of expertise
that lie outside their core competencies.  
Sustainable IP is key to sustainability of an
advantage over the competition.  By
separating core from context, companies can
not only outsource what are in some sense the
lower-level tasks but also retain "tribal
knowledge" when it comes to their own
expertise.

The real beauty of this symbiotic relationship
of task partitioning is that it leads to new
business concepts as well as new technologies.
Geographic distribution of innovation almost
by definition means a fresh set of outsider
eyes see the technological core at the
foundation of the company.  This naked
visualization of the IP almost always
propagates into suggestions for extensions of
the technology into other fields of use never
even imagined by biased and conforming
insiders.  Additionally, companies sometimes
get stuck in a rut where a technology has
generated lots of revenue and they're
reluctant to obsolete that technology
themselves.  The stark reality of it though is
that if they don't then the competition will.  We
can help you hold on to your existing
customers with
product evolutions and
simultaneously free your team to attract new
customers through
technological revolutions.  It's
a rare company that can do both at the same
time; let
Art-2-Part Product Development be
your enabler.
What's New?

We're growing!   Art-2-Part PD
recently hired a
VP of Engineering
from the fluid handling and
building products industries.  With
dual degrees in physics and
mechanics, we're certain that his
skill set will not only add breadth
to our company but also be
complementary to our mission of
building products - our apologies in
advance for the pun.

__________

We have a new digital meeting
assistant service!  Worried that
capturing
ideation stifles the act
itself; worry no longer with our
interactive whiteboard.  Whether we
are at a client's site or working live
over the web we can interact on a
common sketching surface and
simultaneously record the entire
event for playback at a later time.

__________

M
Marker-2-eMedia Mondays

First-timer to Art-2-Part?  Take our
new interactive whiteboard for a
test drive over a complimentary 1
hour brainstorming session.  We'll
come to your site (companies w/i
1 hour of Grand Rapids, MI,  
otherwise online via the web) and
host ideation on the subject of
your choice.  At the conclusion,
we'll present you with a complete
electronic session record that you
can annotate, mark-up, edit,
and/or copy and paste for
integration into other materials.  
To take part in this new
opportunity use our
Contact Us
link to schedule a
Marker-2-eMedia Monday.
7109 Hidden Ridge Dr SE, Grand Rapids, MI  49546-9756 | T 616.682.2898 | F 603.506.7924 | admin@art-2-part.com


Copyright © 2006 A2Ppd.  All rights reserved.  Company and product names are trademarks or registered trademarks of their respective companies.


3